Project Description:

Short-form video for the KravnotoMi app as part of an awareness campaign focused on healthy nutrition habits and their impact on blood pressure.

The main goal of the project was to communicate, in a clear and engaging way, the hidden salt content found in everyday foods often perceived as “healthy.” Through a concise and impactful format, we delivered an important health message in an accessible way suitable for a broad audience.

Our approach combined informative content with strong visual clarity — featuring a clean visual direction, well-structured messaging, and a direct communication style. The result is a video that raises awareness and encourages a more responsible attitude toward nutrition and overall health.

Explore more: https://www.kravnotomi.bg/

Details

Date: 2026
Client: Gedeon Richter
Technologies: Video production, editing, post-production