How videos on YouTube to be more effective?

On 02/10/2023

In a time when the fight for audience’s attention is greater than ever, YouTube offers new opportunities for presenting ideas and stories on the platform. YouTube creators need to be aware of the platform’s technical innovations, as well as the different storytelling techniques. It is important for the content also that their users are from […]

What not to share with ChatGPT

On 21/07/2023

The question already is not what ChatGPT can do. An equally important topic is what I can or cannot share with artificial intelligence. Although Internet users are generally aware of the danger to their personal data, the ability to have a one-on-one conversation with ChatGPT creates an opportunity for many to illegally share classified information. […]

Are you ready for Google Analytics 4 (GA4)?

On 24/04/2023

Google Analytics 4 (GA4) was introduced in October 2020 as the successor to the previous version of Google Analytics, Universal Analytics. However, it is not just an update, but a completely new version of Google Analytics. A new model of analyzing data One of the most significant changes in GA4 is the introduction of a […]

Digital Marketing Trends for 2023

On 13/02/2023

The restoration of the world economy after the pandemic has been marked by a boom in Е-commerce in all its forms, as well as a significant increase in the time spent in front of the screen of one or more connected devices. (screen time) Brands devotе more and more effort, time and budgets to have […]

Best Christmas ads of 2022

On 13/12/2022

This year’s Christmas ads have more focus social messages. The brands put emphasis on community, support, and beautiful relationships in their advertising videos. Here are some of the most liked, commented, shared Christmas ads of 2022. The Beginner by John Lewis It focuses on the importance of foster care and reveals the emotional story of […]

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