Google cannot figure out my age and interests

On 09/12/2020

I’m of the female gender who was not even born during the Communist times, but Google thinks I could be a teenager or close to my mother’s age with ranging interest from Construction, American Football to… cats. It is a bizarre symbiosis between a bully with an excess of male hormones in high school and […]

10 digital marketing predictions for 2020

On 26/02/2020

What are the changing consumer behaviors, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions. Engaging video content The massive growth of video-sharing apps reveals new ways consumers engage with content — and the type of content that sticks. But […]

Google Kills the Cookie

On 24/01/2020

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected most will be preoccupied with it during the two-year […]

Redesign of Google Search results

On 27/05/2019

Google will soon present a redesign of the search results! Just above the result cards will appear the website name and its favicon. “With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.” The new […]

Google with new web measuring tool

On 17/12/2018

Google has launched a new measuring tool that rates separately different website aspects, including compliance with the SEO best practices. The new tool is currently available in open beta at web.dev. The goal of Web.dev is to help developers and site owners by providing detailed analysis and recommendations based on current web trends. The tool […]