The Socks are official representatives of the world-famous Swedish brand Happy Socks – one of the biggest manufacturer and retailer of designer socks, underwear and swimwear.
Our mission was to promote the brand on the Bulgarian market, increase awareness and achieve a higher return on ad spend through social media channels.
We launched numerous campaigns across Facebook and Instagram while following the global marketing plan of the Swedish brand. We used various promotional offers and incentives to win the online users and convert them into loyal clients with the use of customer retention strategies. We created highly engaging content in social media that would suit the voice of the brand and the target audience. We managed the online store and were in charge of the maintenance and optimization of the website of our client.