Design and development of a website for the promotional campaign “Lactacare Stop – Share your summer adventure”, organized by Actavis’ brand Lactacare. Entrants are required make a registration on the promo site then to upload a summertime photo and share it for a chance to win. People will receive great prizes including 10 branded inflatable hangout sofa beds by Bubble Bed and 20 packs of Lactacare Stop.
We created a mobile-friendly website with intuitive and easy to use navigation. In order to drive brand awareness and to boost customer engagement the campaign is supported by Facebook social ads, Google AdWords, YouTube ads and a video campaign.