Design and development of a website for the promotional campaign “Lactacare Daily – Daily treatment for your stomach”, organized by Actavis’ brand Lactacare. Entrants are required to answer a question related to the probiotic supplement Lactacare Daily and make a registration on the promo website by providing contact information (full name and current e-mail address). People will receive great prizes including 20 diet and exercise books, 20 packs of Lactacare Daily and the grand prize – an activity tracker Garmin Vivofit.
We created a mobile-friendly website with intuitive and easy to use navigation. In order to drive brand awareness and to boost customer engagement the campaign is promoted by creating a custom tab on Lactacare’s Facebook fan page and it is supported by Facebook social ads, Google and YouTube ads.