Design and development of a promotional website for the campaign “The antibiotic treatment requires special stomach care”, organized by Actavis’ brand Lactacare. Entrants are required to answer a question related to the product Lactacare Plus and make a registration on the promo website by providing contact information (full name and current e-mail address). People will receive great prizes including 20 fleece blankets and the grand prize – a spa weekend for two.
The website is optimized for mobile devices. In order to drive brand awareness and to boost customer engagement the campaign is promoted by creating a custom tab on Lactacare’s Facebook fan page and it is supported by Facebook social ads.