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Promotional page for Lactacare STOP 2017

Project Description

The summer marketing game of the probiotic brand Lactacare STOP 2017 aims to increase consumers’ knowledge about the product, by encouraging them to participate in a questionnaire.We developed a platform in which we included a set of closed questions. Each time a user enters the promo page, one of the questions is displayed at random. We devised a system by which some of the question will appear more frequently. If the answer is correct, the system sends the participant to a second step where he has to choose among 3 awards. The final stage is the completion of a registration form, after which the participant receives confirmation of his successful application. The platform includes a fault-recognition algorithm and allows users to return and change their response. All these promotional page features are accompanied by a beautiful design with inspirational summer images.

Project Details