NDK, Administrative building, 9th Floor, 1463 Sofia, Bulgaria   +359 886 841 054

Mitsubishi Motors’ product campaign

Project Description:

We launched a product campaign for Mitsubishi Motors Bulgaria with a main goal to promote the new model Eclipse Cross and generate interest. We designed and created landing page, banners and used the different communication channels to get to the right audience: Facebook, Google Search, Google Display and Youtube, Darik Radio, Auto Motor und Sport online magazine; Top Gear online magazine; AutoBild online magazine. We organized an online game “Different from every point of view” which purpose was to generate creation and sharing of videos made by fans. The end result was an increase of sales by 113% for the January-September 2018 period.

Along the product campaign we organized an event based on the natural phenomenon of the “Blood moon” that occurs every 100 years. In Facebook the fans had to tag friends with whom they wanted to share the experience under the event post. The winners got a test drive of the new car model and a dinner in “The View” restaurant in the company of a professional astrologist. With a telescope he showed the guests the phases of the moon, stories about it and other astral bodies.

Video “Mitsubishi Eclipse Cross: Different from every point of view”

Project Details