We designed and developed a Facebook application for Actavis’ brand Lactacare Stop – “Lactacare for the beach”. The app requests users to share automated posts on their walls in order to raise brand awareness. By participating in the contest users can win summer gifts.
The game is promoted using the Facebook Social Ad platform and is part of the campaign “There’re no excuses for being absent”. The engaging app can be run on computers and mobile devices with full-featured Web browsers.