{"id":4522,"date":"2023-04-24T11:29:33","date_gmt":"2023-04-24T08:29:33","guid":{"rendered":"https:\/\/www.methodiaweb.com\/?p=4522"},"modified":"2023-04-24T11:34:52","modified_gmt":"2023-04-24T08:34:52","slug":"gotovi-li-ste-za-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/www.methodiaweb.com\/bg\/gotovi-li-ste-za-google-analytics-4-ga4\/","title":{"rendered":"\u0413\u043e\u0442\u043e\u0432\u0438 \u043b\u0438 \u0441\u0442\u0435 \u0437\u0430 Google Analytics 4 (GA4)?"},"content":{"rendered":"<p>Google Analytics 4 (GA4) \u0431\u0435\u0448\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d \u043f\u0440\u0435\u0437 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438 2020 \u0433. \u043a\u0430\u0442\u043e \u043d\u0430\u0441\u043b\u0435\u0434\u043d\u0438\u043a \u043d\u0430 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 Google Analytics, Universal Analytics. \u0422\u043e\u0439 \u043e\u0431\u0430\u0447\u0435 \u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u044a\u043f\u0434\u0435\u0439\u0442, \u0430 \u0441\u044a\u0432\u0441\u0435\u043c \u043d\u043e\u0432\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 Google Analytics.<\/p>\n<p><strong>\u041d\u043e\u0432 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438<\/strong><\/p>\n<p>\u0415\u0434\u043d\u0430 \u043e\u0442 \u043d\u0430\u0439-\u0437\u043d\u0430\u0447\u0438\u043c\u0438\u0442\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u0432 GA4 \u0435 \u0432\u044a\u0432\u0435\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u043e\u0432 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 &#8211; <strong>event<\/strong><strong>-driven<\/strong><strong> model<\/strong>. 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\u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435.<\/p>\n<p>\u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430 GA4 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0437\u0430 \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442. \u0422\u043e\u0432\u0430 \u0435 \u0432\u0430\u0436\u043d\u043e \u0432 \u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u043d\u0430\u0440\u0430\u0441\u0442\u0432\u0430\u0449\u0430 \u0437\u0430\u0433\u0440\u0438\u0436\u0435\u043d\u043e\u0441\u0442 \u043e\u0442\u043d\u043e\u0441\u043d\u043e \u043f\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 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Google \u043e\u0431\u044f\u0432\u0438, \u0447\u0435 GA4 \u0432\u0435\u0447\u0435 \u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d \u0441 Google Ads. \u0422\u0430\u0437\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430\u00a0 \u0434\u0430 \u0441\u0435 \u0441\u043b\u0435\u0434\u044f\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0432 Google Ads \u0438 \u0434\u0430 \u0441\u0435 \u0432\u0437\u0435\u043c\u0430\u0442 \u043f\u043e-\u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/p>\n<p>\u041d\u0430 17 \u0444\u0435\u0432\u0440\u0443\u0430\u0440\u0438 2021 \u0433. Google \u043e\u0431\u044f\u0432\u0438, \u0447\u0435 \u0432\u0435\u0447\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435 GA4 \u0441 Google Search Console. \u0422\u0430\u0437\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0432\u0438\u0436\u0434\u0430\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0441\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0432 GA4.<\/p>\n<p>\u041f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u0445\u0430 \u043e\u0449\u0435 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u044a\u043f\u0434\u0435\u0439\u0442\u0430 \u043d\u0430 \u043d\u043e\u0432\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043a\u043e\u0438\u0442\u043e \u044f \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0445\u0430 \u0432\u0441\u0435 \u043f\u043e-\u0434\u043e\u0431\u0440\u0430 \u0438 \u0441 \u043f\u043e-\u0431\u043e\u0433\u0430\u0442\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437.<\/p>\n<p><strong>\u0421\u0442\u0430\u0440\u0442\u0438\u0440\u0430 \u043e\u0442 1 \u044e\u043b\u0438 2023<\/strong><\/p>\n<p>Google Analytics 4 \u0432\u043b\u0438\u0437\u0430 \u0432 \u0441\u0438\u043b\u0430 \u043e\u0442 1 \u044e\u043b\u0438 2023 \u0433\u043e\u0434\u0438\u043d\u0430, \u043a\u0430\u0442\u043e \u0449\u0435 \u0441\u043f\u0440\u0435 \u0434\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0430 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 Universal Analytics. \u041d\u0435 \u0441\u0430\u043c\u043e \u0442\u043e\u0432\u0430, \u043d\u043e \u0438 \u0438\u043c\u0430 \u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442 \u0434\u0430 \u0441\u0435 \u0437\u0430\u0433\u0443\u0431\u044f\u0442 \u0434\u0430\u043d\u043d\u0438 \u043f\u0440\u0438 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u044f\u0442\u0430. \u041d\u0435\u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e, \u043e\u0442 Google \u0441\u044a\u0432\u0435\u0442\u0432\u0430\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438\u0442\u0435 \u0440\u044a\u0447\u043d\u043e \u0434\u0430 \u0438\u0437\u0432\u044a\u0440\u0448\u0430\u0442 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u044f\u0442\u0430, \u0430 \u043d\u0435 \u0434\u0430 \u0447\u0430\u043a\u0430\u0442 \u0442\u043e\u0432\u0430 \u0434\u0430 \u0441\u0442\u0430\u043d\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e.<\/p>\n<p><strong>\u041a\u0430\u043a\u0432\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0435 \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0432\u043b\u0435\u0437\u0435 \u0432 \u0441\u0438\u043b\u0430 <\/strong><strong>GA<\/strong><strong>4?<\/strong><\/p>\n<ul>\n<li>\u041c\u0438\u0433\u0440\u0438\u0440\u0430\u0439\u0442\u0435 \u0440\u044a\u0447\u043d\u043e \u043a\u044a\u043c GA4 (\u0437\u0430 \u0434\u0430 \u043d\u044f\u043c\u0430 \u0437\u0430\u0433\u0443\u0431\u0435\u043d\u0438 \u0434\u0430\u043d\u043d\u0438): GA4 \u0435 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u043d\u0430 Google Analytics. \u041d\u0443\u0436\u043d\u043e \u0435 \u043e\u0431\u0430\u0447\u0435 \u0432\u0440\u0435\u043c\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0441\u0432\u0438\u043a\u043d\u0435 \u0441 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0442\u0435 \u043d\u0430 \u043d\u043e\u0432\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430.<\/li>\n<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e GA4: \u0410\u043a\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0435 \u0441\u0442\u0435 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u0438, \u0432\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 GA4 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e, \u0437\u0430 \u0434\u0430 \u0441\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438, \u0447\u0435 \u0441\u044a\u0431\u0438\u0440\u0430\u0442\u0435 \u0434\u0430\u043d\u043d\u0438\u0442\u0435, \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0435, \u0438 \u0447\u0435 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u0432\u0438 \u0435 \u0442\u043e\u0447\u043d\u043e. \u0422\u043e\u0432\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0437\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f, \u0446\u0435\u043b\u0438 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0438 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0430\u043a\u043e \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e.<\/li>\n<li>\u0422\u0435\u0441\u0442\u0432\u0430\u0439\u0442\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u0442\u0435 \u0434\u0430\u043d\u043d\u0438\u0442\u0435: \u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 GA4, \u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u0442\u0435\u0441\u0442\u0432\u0430\u0442\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 \u0434\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u0442\u0435, \u0441\u0430 \u0442\u043e\u0447\u043d\u0438 \u0438 \u043f\u044a\u043b\u043d\u0438. \u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0442\u0430\u043d\u0435 \u0447\u0440\u0435\u0437 \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u043c\u0435\u0436\u0434\u0443 Universal Analytics \u0438 GA4, \u043a\u0430\u043a\u0442\u043e \u0438 \u0447\u0440\u0435\u0437 \u0442\u0435\u0441\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043d\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/li>\n<li>\u041e\u0431\u0443\u0447\u0435\u0442\u0435 \u0441\u0432\u043e\u044f \u0435\u043a\u0438\u043f: \u0423\u0432\u0435\u0440\u0435\u0442\u0435 \u0441\u0435, \u0447\u0435 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0435\u043a\u0438\u043f \u0441\u0430 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0442\u0438 \u0441 \u043d\u043e\u0432\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043d\u0430 GA4 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438\u0442\u0435 \u0437\u0430 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u0430 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. \u041e\u0431\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.<\/li>\n<li>\u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0439\u0442\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438\u0442\u0435 \u0441 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438: \u0410\u043a\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u0441 Google Analytics, \u043a\u0430\u0442\u043e Google Tag Manager, Google Optimize \u0438\u043b\u0438 Google Ads, \u043d\u0435 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0439\u0442\u0435 \u0434\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u0442\u0435\u0437\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438, \u0437\u0430 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0441 GA<\/li>\n<\/ul>\n<p>\u041a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0442 \u0442\u0435\u0437\u0438 \u0441\u0442\u044a\u043f\u043a\u0438 \u043f\u0440\u0435\u0434\u0438 \u044e\u043b\u0438 2023 \u0433., \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0438\u0442\u0435 \u043f\u043e \u0434\u0438\u0433\u0438\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u0442, \u0447\u0435 \u0441\u0430 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