Design and development of a website for the promotional campaign “Christmas selfie with BBB”, organized by Gorna Bania’s brand BBB. Entrants need to purchase two BBB fruit juices and register the cash receipt on the website to participate in the contest. Additionally they are asked to provide contact information (full name and current e-mail address). People will receive great prizes including many tech gadgets, such as flash memories, selfie sticks and power banks. The big winner will get a tablet.
The game is promoted by creating a custom tab on BBB’s Facebook fan page. In order to drive brand awareness and to boost customer engagement the campaign is supported by Facebook social ads and the website has a mobile version.